
Abstract ________________________________________________________________
While online education courses are becoming more popular, perhaps due to cost
efficiency and convenience, questions are arising about effectiveness and
outcome. The issues of quality, attrition rates, and how instructional approach
can be modified for online delivery are at the forefront of current study.
A synthesis of the research shows that online learning is a field that may
challenge educational assumptions about learning and lead to changes in delivery,
interaction, and enrollment. Three studies that address selected concerns
are examined.
Literature on Internet instruction has addressed many
questions recently, including course design (Porter, 1997; Cooper, 2000),
faculty role (Dede, 1996; Moller, 1998), quality control (Terry, 2000), and
student and faculty assessment (Ryan, 2000; White, 2000). Studies have focused
on perceptions (Beard & Harper, 2002) and learning styles of online participants
(Aragon, Johnson, & Shaik, 2002), as well as the role of an online instructor
to provide responses that are immediate (Baker, 2001) and intimate (Dolence
& Norris, 1995).
One current concern is that online classes appear
to attract, and lose, more students than traditional campus courses. A three-year
study conducted at West Texas A&M University (Terry, 2001) found that,
of the 15 graduate business courses offered both on campus and via the Internet,
online enrollment was higher in 12 of the 15 courses. Online delivery had
an overall average enrollment of 34 students per course and traditional campus
delivery averaged 25 students per course. While students benefit from flexible
location, individualized attention from the instructor, less travel, and more
time to respond to questions (Matthews, 1999), higher enrollment numbers also
indicate that course content may have been preferred in online delivery formats,
allowing more student-centered learning (Spitzer, 1990).
During the study, the same professor taught each course,
both online and on campus, using consistent methods. Learning materials, such
as textbooks, lecture notes, and articles were the same in both delivery formats.
Tuition fees for both delivery formats were identical. Enrollment was taken
on the first day of class session and documented throughout the classes.
Results showed that both enrollment and attrition rates were higher in online
courses. The average attrition rate for campus courses was 14% and for online
courses, the average was 21%. The highest attrition rate on campus for any
class was 26%. For online classes, the highest was 43%. Possible explanations
for the higher attrition rates may be that specific content is not effective
in this format, students are not able to adjust to a self-paced format, study
time was more intensive than students anticipated, and both students and faculty
were less familiar with the methods required.
Conclusions of the study point to a trend of
sustained higher enrollment in online courses, offset by a higher attrition
rate. Some content areas may be less conducive to online success, measured
by students who finish courses. For example, business statistics and finance
had attrition rates of over 30%. This study was a preliminary step in research.
Statistics that show online classes are popular (based on enrollment) often
do not include that many students do not attain educational goals or even
finish the course.
After students find and enroll in online courses,
they must also achieve the level of success required by the course. The factors
that allow such success may include initial experience (Conrad, 2002), faculty-student
interaction (Kearsley, 2000), and pedagogical practices. The delivery of an
online course is not merely the transcription into html.
One study (Mulligan & Geary) questioned
the quality of online instruction in meeting educational standards and investigated
one method being used to insure student work outcomes. Christopher Newport
University expanded a computer-managed, distance education program (CNU ONLINE)
to offer all necessary courses for a Bachelor of Arts degree in governmental
administration. The format used a writing-intensive pedagogy, encouraging
students to think critically and to write copiously. Instructors responded
critically to student writing. The premise of the program was that online
classes should be taught with “as much or more rigor” (pg. 388)
than traditional courses. During the 1994-1995 school year, the online attrition
rate was 25-30%, which was attributed to students being unprepared for the
format.
Two general education courses were examined to measure
the effectiveness of student writing. The focus was the volume of writing,
the genre of writing, and the quality of writing. All written assignments
and messages (to the instructor, from the instructor, and among students)
were saved and analyzed. In English 207G, about 2,198 pages were written,
each student averaging 220 pages, from 10-40 times the amount written in traditionally
delivered formats. Realizing that all writing was not the same type or quality,
researchers divided it into three genres; meta-discourse, class discussion,
and formal assignments. More than half of the online writing fell into the
category of discussion, including group interaction, content-related questions,
and collaborative projects. The discussions resulted in more interaction from
each student than is typical in traditional settings and more freedom to express
thoughts.
Formal writing samples were collected to assess
readability, style, and a holistic score. The weakest writers improved clarity,
while the stronger writers increased stylistic sophistication. Earlier assignments
had “more meta-discourse, more qualifications, less analysis of the
text, and more personal opinion” (pg. 392), less evidence to support
claims. The later assignments showed more evidence from the text or other
resources, more critical thought, and more detailed analysis.
Two benefits of online learning were identified by
the study’s results. The data from online classes is recorded explicitly,
which allows analysis superior to conventional settings, and the instructor
gains more knowledge of students online through writing and is better able
to adjust material, redefine goals, and stimulate discussion. Two dangers
were also identified. First, institutions that focus exclusively on the economical,
space-saving, and unlimited enrollment capabilities of online learning will
find that quality in instruction is almost impossible to achieve. To insure
student and instructor effectiveness, online courses must allow limited enrollment.
Second, the trend toward increased writing volume and informality (class discussions
being graded as a class assignment,) combined with high class enrollment,
may weaken pedagogical practices and encourage less careful writing. Improper
practices could decrease students’ “concerns with delivery, style,
and arrangement” (pg. 394). The rigorous treatment of student writing
in this study led to the conclusion that the learning outcomes for the online
English courses were as good as the traditionally formatted classes.
Another consideration for judging online course
effectiveness is the students’ need for communication from instructors.
One study focused on the effects of altering the volume of instructor interactions
upon student perceptions of community, satisfaction, and personal relationships
(Woods, 2002). A sense of co-presence is achieved through frequent exchanges
(Boettcher, 1999) and has been regarded as a requirement for online success.
The study first examined the relationship between online student dissatisfaction
at Regent University and the amount and depth of instructor-initiated interaction.
Then, during a 15-week semester, online students were assigned to four treatments.
Two groups were to receive a personal e-mail from the instructor every week
(15 messages.) Two groups were to receive one e-mail each month (4 messages.)
Two groups were to receive only two messages. The control group and one other
group were to receive no personal messages.
The messages were to average 50 words and consist
of personal comments, not discussions of study-related material. At the end
of the semester, students were surveyed about sense of online community, satisfaction
with the overall learning experience, and perceptions of faculty/student relationship.
Also, group participation levels were measured.
Results showed no statistically significant
difference in perceptions. All students reported positive perceptions in all
areas. A statistically difference in participation was shown, however. The
groups receiving only two messages had nearly twice the level of overall participation
than the groups receiving 15 messages. The control group, receiving no messages,
participated in higher levels than either group receiving 15 messages. More
frequent messages did not appear to influence satisfaction or perception or
to encourage more group participation. The study did not, however, measure
quality of communication between faculty and students occurring within discussion
formats. It is possible that some groups got more positive feedback or instructions
of greater immediacy during discussions. One possibility is that instructor
interaction within the discussion format is just as, or more, effective than
personal messages. Gender may also be a factor to be considered.
In the ongoing investigation of quality and effectiveness
of online instruction, many factors need to take precedence. First, what attracts
learners to online environments, and –more importantly—what keeps
them there successfully? Second, can online courses be conducted as rigorously
as traditional classes and how can educators ensure and assess results? Third,
what role must an online instructor assume to best serve students? If those
factors are securely in place, online instruction can become quality instruction.
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